WordPress Engineer & Tech Lead
I'm Valerii — a senior WordPress engineer and technology leader based in Valencia, Spain. I help companies ship robust custom plugins, high-performance WooCommerce stores, and scalable WordPress architectures that stand up in production.
About Me
With over 20 years in web development — including a Master's in Applied Mathematics — I bring both engineering rigour and hands-on delivery experience. I've founded my own agency, led teams at scale-ups, and built everything from gamified e-commerce to performance-critical WordPress integrations.
Currently a Certified Codeable Expert Developer — placing me in the top tier of vetted WordPress freelancers globally.
Read Full Story →Featured Work
A selection of projects across enterprise, open source, and agency work.
Open Source
A WordPress plugin that introduces a structured Abilities API for registering, categorizing, and exposing application capabilities via a REST endpoint. Designed for use in complex plugin ecosystems needing fine-grained permission introspection.
Enterprise
Built an advanced WooCommerce-based e-commerce platform for AWTG Ltd incorporating gamification mechanics — loyalty points, badges, and achievement systems — to drive user engagement and repeat purchases.
Performance
Led research and development of deep WordPress compatibility improvements for NitroPack's performance optimization plugin, focusing on caching layers, lazy loading, and server-side rendering strategies.
What I Do
From hands-on engineering to technical strategy and team leadership.
Custom plugins, themes, and architecture
From greenfield plugin development to complex WooCommerce extensions, I build robust, maintainable WordPress solutions that scale with your business.
Lead your team to deliver better software
With experience leading development teams at agencies and product companies, I can embed as a technical lead, architect solutions, and raise engineering standards.
Speed up your WordPress site measurably
Performance is a business problem. I audit, diagnose, and implement performance improvements that move Core Web Vitals scores and directly impact conversion.
